Your WooCommerce store is leaking revenue. We plug the leaks & scale your sales
A WooCommerce revenue infrastructure and optimization system for serious stores that want higher conversion rates, higher AOV, stronger retention, and fewer technical problems blocking growth.
Trusted by 5,000+ Stores
Our plugins power real stores
AI + Human Intelligence
Patterns no human catches alone
10+ Years in WooCommerce
Expertise, not guesswork
You're spending money to bring people in. Then watching them leave.
97% of your visitors leave without buying. That's not a traffic problem. That's a conversion problem.
Your checkout has friction you can't see. Your cart is leaving money on the table. Your subscription renewals are failing silently. And you're making decisions based on gut feeling because you have no testing infrastructure.
More ad spend won't fix a broken funnel. Discounts won't fix a confusing checkout. A redesign won't fix what you haven't measured.
You need someone who can see the leaks, test the fixes, and show you the numbers.
We build you an end-to-end WooCommerce optimization system.
Three connected systems that find revenue leaks, run the fixes, and keep watching so your store keeps compounding.
Revenue System
- Offer optimization
- Conversion rate optimization
- AOV optimization
- Retention optimization
Execution System
- AI-powered experimentation
- Custom development
- Persuasive copywriting
- Conversion-focused design
Intelligence System
- Revenue leak detection
- 24/7 growth monitoring
- AI-powered opportunity scanning
Focusing on the 3 numbers that scale revenue.
Conversion Rate × Average Order Value × Customer Lifetime. Most stores only focus on traffic. We focus on the other three, using proprietary tools we built ourselves.
Get More Conversions
97% of your visitors leave without buying. We find out why and fix it with data, not guesses. We run statistically significant A/B tests on your checkout flow, product pages, cart behavior, and landing pages.
Increase Average Order Value
Every visitor who buys should buy more. We configure dynamic cart incentives that push AOV up without feeling pushy. Your side cart becomes a revenue engine, not an afterthought.
Grow Recurring Revenue
If you sell subscriptions, you're losing subscribers right now to failed payments, silent churn, and preventable cancellations. We monitor your subscription health and act before you lose the customer.
Don't sell subscriptions? We focus entirely on Levers 1 and 2. Same engagement, same results.
Our Optimization Process
We Scan Your Entire Funnel
We run a diagnostic on your store. Performance, checkout flow, conversion bottlenecks, subscription health. Every finding is tagged and scored by impact. Our AI models analyze your funnel against 1,200+ known optimization patterns and flag what a manual audit would miss.
Build a Prioritized Roadmap
We analyze findings across all 3 levers, identify the highest-impact opportunities, and build a sequenced plan. You know exactly what to fix first and why.
Test What Matters Most
Every month, we run A/B tests on the highest-impact areas. Checkout variations, product pages, cart incentives. Every change is measured.
Optimize & Compound Gains
We implement winning variations, adjust cart reward tiers, and tune recovery sequences. Your store gets better every month. The gains compound.
Report, Review & Repeat
You get a monthly report showing exactly what moved. We review the data together, recalibrate priorities, and kick off the next optimization cycle.
The FunnelOps Stack
Powered by our proprietary stack of plugins, SaaS platform, and AI tools -- built in-house for WooCommerce growth.
Premium Plugin Stack
Our own WordPress and WooCommerce plugins, used by over 5,000 brands.
AI-Powered Experimentation Platform
Proprietary AI that scans your store 24/7, detects revenue leaks, and surfaces growth opportunities.
Custom Tooling
In-house built tools for auditing, monitoring, and optimizing WooCommerce stores.
500+ Pattern Library
A curated library of proven growth, UX, and conversion patterns for WooCommerce.
10+ Years of WooCommerce Expertise
Deep platform knowledge from a decade of building and optimizing WooCommerce stores.
Premium Partnerships
Direct relationships with top WooCommerce plugin and hosting providers.
The team that builds the tools fixes your funnel.
FunnelOps is led by Mike Valera, a growth marketing advisor and the creator of premium WooCommerce plugins like Caddy and RetentionKit, used by thousands of brands to fix their funnel flow and multiply revenue.
For the last 10+ years our team has dissected broken funnels, cleaned up chaotic email systems, uncovered conversion-killing bugs, and shipped high-leverage changes that have unlocked six and seven figures in growth.
You won't be buried in reports.
You won't get passed off to a junior.
You'll work directly with the senior team that builds the tools.
And we'll fix your funnel, together.
What you get vs. what you're used to.
FunnelOps
Generic Agency
DIY / Freelancer
You're a good fit if:
One goal: make you more money than you pay us.
A complete funnel teardown with a prioritized, dollar-ranked plan you can run yourself.
- Full-funnel teardown across 40+ conversion checkpoints
- Revenue leak scan with dollar-impact estimates
- Checkout, cart & product-page conversion audit
- Mobile & site-speed conversion review
- Broken link & funnel path scan
- AI & LLM readiness scan
- Copy, offer & messaging recommendations
- Prioritized fix roadmap ranked by ROI
- Implementation templates & checklists
- 60-minute strategy walkthrough call
We find recoverable revenue or it’s free. Credited toward Sprint or Accelerator if you upgrade within 30 days.
The full audit and plan, plus a monthly advisory partner guiding every move you make.
- Everything in the DIY Blueprint
- Twice-monthly strategy & advisory calls
- Live funnel monitoring with monthly leak reports
- Ongoing fix prioritization ranked by revenue impact
- Retention & subscription health checks
- Copy & offer reviews on your key pages
- Direct Slack access for questions between calls
- Quarterly roadmap & performance reviews
Month-to-month, cancel anytime. We pinpoint at least 3x your fee in recoverable revenue in your first 30 days, or that month is free.
Fully hands-off. Our team designs, builds, and ships every revenue optimization for you.
- Everything in the Growth Sprint
- Dedicated strategist, designer & developer
- We build & ship every fix end to end
- Conversion, AOV & cart optimization
- Subscription & retention optimization
- Custom development & page builds
- A/B testing once your traffic supports it
- Weekly progress updates & revenue reporting
- Complimentary tool & plugin licenses
Measurable improvement in 90 days or we pause billing.
If we don't find opportunity, you don't pay.
Start with the Blueprint and if we don't surface clear, recoverable revenue in your funnel, it's free.
On a retainer, if you don't see measurable improvement in your first 90 days, we pause billing until you do.
We're that confident in what we find.