B2B Wholesale Optimization

Your wholesale store is losing orders to checkout friction

FunnelOps helps B2B wholesale distributors on WooCommerce convert more buyers, increase order values, and build repeat purchasing systems. Starting at $4,995/mo.

The Problem

Wholesale buyers expect a seamless experience

Your wholesale buyers aren't browsing. They're placing orders on a deadline. A confusing product catalog, clunky bulk ordering, or a checkout that doesn't support PO numbers means they go to your competitor's site instead.

Most WooCommerce wholesale stores were built by a developer who understood WordPress but not B2B buying behavior. The result: a retail checkout bolted onto a wholesale operation. Tiered pricing that breaks on edge cases. No quick-reorder flow. No account-level purchasing.

You're losing $50K+ orders because the "Add to Cart" button is buried under 14 product variations.

$1,200+
Avg wholesale AOV
vs $85 for DTC stores
85.9%
Cart abandonment
Highest of any ecommerce vertical
73%
B2B buyers who prefer self-service
Over calling a sales rep
How We Help

Built for how wholesale buyers actually buy

We optimize the entire B2B purchasing flow, from catalog browsing to reorder. Every change is tested and measured against your revenue baseline.

Bulk ordering optimization

We redesign your product pages and cart for high-quantity, multi-SKU orders. Quick order forms, bulk add-to-cart, and streamlined variation selectors that handle 50+ line items without breaking.

Checkout for B2B

PO number fields, net-30 payment terms, tax-exempt handling, and multi-address shipping. We make your checkout match how your buyers actually purchase.

Reorder systems

One-click reorder from order history, saved carts, and automated reorder reminders. Your best customers should be able to replenish in under 60 seconds.

Tiered pricing that works

We audit and fix your wholesale pricing rules, role-based catalogs, and volume discounts so they display correctly and don't break at checkout.

The Platform

Why wholesale distributors choose WooCommerce

WooCommerce is the dominant ecommerce platform for B2B wholesale because it handles what Shopify can't: complex tiered pricing, role-based catalogs, custom checkout fields, and deep ERP integrations. But flexibility comes with complexity. That's where we come in.

Flexible B2B pricing

Tiered pricing, volume discounts, role-based catalogs, and customer-specific price lists. WooCommerce handles pricing structures that would require enterprise Shopify plans or custom builds on other platforms.

Custom checkout workflows

PO number fields, net-30 terms, tax-exempt handling, multi-address shipping. WooCommerce lets you build a checkout that matches your buyers' purchasing process.

ERP and warehouse integration

Direct connections to QuickBooks, NetSuite, TradeGecko, and custom inventory systems. WooCommerce's open architecture means no API limitations or middleware taxes.

Full ownership

Your data, your platform, your rules. No platform fees on transactions, no forced migrations, no surprise pricing changes.

Results

What wholesale stores see after 90 days

B2B stores have the highest AOVs in ecommerce. That means even small conversion improvements produce massive revenue gains. A 0.5% lift on a $1,200 AOV store generates more than a 2% lift on a $85 AOV store.

20-40%
Conversion rate improvement
15-25%
Increase in reorder rate
30%+
Reduction in checkout abandonment
Who This Is For

You're a good fit if:

Wholesale distributors doing $1M+ annually on WooCommerce
Manufacturers selling direct to retailers or contractors
Food & beverage distributors with complex pricing tiers
Industrial supply companies with large product catalogs
Any B2B operation where orders average $500+

Ready to grow your b2b wholesale store?

Starting at$4,995/mo

We work with WooCommerce stores doing $1M+ in annual revenue.

3-month minimum commitment Performance-validated first month