Legal

Terms of Service

Effective May 10, 2026

These Terms of Service (“Terms”) are a legal agreement between you and Valera Enterprises, LLC, doing business as FunnelOps (“FunnelOps,” “we,” “us,” or “our”), governing your access to and use of getfunnelops.com and our services, including the free growth playbook, store audits, pattern library, and retainer plans (collectively, the “Services”).

By accessing or using the Services, you agree to be bound by these Terms. If you do not agree, do not use the Services.

1. Eligibility and accounts

You must be at least 18 years old and authorized to enter into these Terms on behalf of yourself or the business you represent. The Services are intended for business use only.

We use magic link authentication, sent to the email address you provide. You are responsible for keeping your email account secure and for all activity that occurs under your account. Notify us immediately at hello@getfunnelops.com if you suspect unauthorized access.

2. Description of services

Free growth playbook

We offer a free, personalized growth playbook for WooCommerce stores. To generate it, you may connect your WooCommerce store via OAuth, granting us read-only access to your store data. The playbook is provided as-is, with no obligation on either party, and no representation that any specific revenue, conversion, or other result will follow.

Retainer plans

We offer monthly retainer plans for ongoing optimization work, including (as of the effective date) a Starter plan at $2,495/month and a Pro plan at $4,995/month. Plan scope, deliverables, and any additional fees are described on the Site or in a separate engagement letter, which is incorporated into these Terms by reference.

Pattern library subscription

We offer access to our pattern library on a monthly or annual subscription basis. Pattern library content is provided for your use in connection with your own business operations. You receive a non-exclusive, non-transferable, revocable license to view, download, and apply patterns to your own store(s). You may not resell, redistribute, sublicense, or republish the patterns or any substantial portion of them.

3. Billing, renewal, and cancellation

  • Payment processor: All payments are processed by Stripe. By subscribing, you authorize FunnelOps and Stripe to charge your payment method on a recurring basis according to the plan you select.
  • Auto-renewal: Subscriptions automatically renew at the end of each billing period (monthly or annually, depending on plan) at the then-current rate until you cancel.
  • Cancellation: You may cancel at any time through your account settings or by contacting us. Cancellation takes effect at the end of the current billing period. You retain access through the end of the period you have paid for.
  • No refunds: All payments are non-refundable. We do not provide refunds or credits for partial billing periods, unused services, or cancellations made mid-period. Cancel before your next renewal to avoid being charged for the next period.
  • Price changes: We may change subscription prices. We will give you at least 30 days’ notice before any price change affects your subscription, and you may cancel before the change takes effect.
  • Taxes: Prices do not include applicable taxes, which will be added where required by law.
  • Failed payments: If a payment fails, we may suspend access to the Services until payment is received.

4. Your store data and the WooCommerce connection

When you connect your WooCommerce store, you grant FunnelOps read-only access to your store data for the purpose of generating audits and providing ongoing services. You represent that you have the right to grant this access. You may revoke access at any time from your WooCommerce admin.

You retain all rights to your store data. We use it only as described in our Privacy Policy and to provide the Services. We do not sell your store data.

5. Acceptable use

You agree not to:

  • Use the Services to violate any applicable law or regulation.
  • Infringe the intellectual property, privacy, or other rights of others.
  • Reverse engineer, decompile, or attempt to extract the source code of the Services, except to the extent applicable law expressly permits.
  • Resell, sublicense, or redistribute the Services or pattern library content without our prior written consent.
  • Use automated means (scrapers, bots) to access the Services in a way that places undue load on our infrastructure or circumvents access controls.
  • Attempt to gain unauthorized access to other users’ accounts or data.
  • Use the Services to transmit malware, spam, or other harmful content.

6. Intellectual property

The Services, including the Site, audit engine, pattern library, written content, designs, and software, are owned by FunnelOps and protected by intellectual property laws. Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable license to use the Services for your internal business purposes. All rights not expressly granted are reserved.

You retain all rights to content you submit. By submitting content, you grant FunnelOps a worldwide, non-exclusive, royalty-free license to use, host, store, reproduce, and display that content as necessary to provide the Services.

Feedback: If you send us feedback or suggestions, you grant us a perpetual, royalty-free license to use that feedback for any purpose without obligation to you.

7. Third-party services

The Services rely on third-party providers, including Stripe (payments), Supabase (data and authentication), Vercel (hosting), Cal.com (scheduling), and WooCommerce (the platform we connect to). Your use of those third-party services is subject to their own terms and privacy policies. We are not responsible for third-party services we do not control.

8. No guarantee of results

The Services are intended to help you improve your store’s performance, but we do not guarantee any specific outcome, including but not limited to revenue increases, conversion rate improvements, AOV growth, or subscription retention gains. Ecommerce results depend on many factors outside our control, including your products, pricing, traffic, market, and operations. Any examples, benchmarks, case studies, or projections shown on the Site are illustrative, not promises.

9. Disclaimers

THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE.

10. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW, FUNNELOPS AND ITS AFFILIATES, OFFICERS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING OUT OF OR RELATED TO YOUR USE OF THE SERVICES, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THE SERVICES OR THESE TERMS WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID TO FUNNELOPS IN THE 12 MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) US$100.

11. Indemnification

You agree to indemnify, defend, and hold harmless FunnelOps and its affiliates, officers, employees, and agents from and against any claims, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to (a) your use of the Services, (b) your violation of these Terms, (c) your violation of any law or the rights of a third party, or (d) any content you submit through the Services.

12. Termination

You may stop using the Services at any time and cancel any active subscription. We may suspend or terminate your access to the Services at any time, with or without notice, if we believe you have violated these Terms, if we are required to do so by law, or if continuing to provide the Services to you would be commercially impracticable.

Sections that by their nature should survive termination, including intellectual property, disclaimers, limitation of liability, indemnification, and governing law, will survive.

13. Governing law and disputes

These Terms are governed by the laws of the State of Delaware, without regard to conflict of law principles. The exclusive jurisdiction and venue for any dispute arising out of or related to these Terms or the Services will be the state and federal courts located in Delaware, and the parties consent to the personal jurisdiction of those courts.

14. Changes to these Terms

We may update these Terms from time to time. When we do, we will revise the effective date at the top of this page. If the changes are material, we will notify you by email or through the Services. Your continued use of the Services after changes take effect constitutes acceptance of the updated Terms.

15. Miscellaneous

  • Entire agreement: These Terms, together with the Privacy Policy and any engagement letter or order form, constitute the entire agreement between you and FunnelOps.
  • Severability: If any provision is found unenforceable, the remaining provisions will remain in full force and effect.
  • No waiver: Our failure to enforce any provision is not a waiver of that provision.
  • Assignment: You may not assign these Terms without our prior written consent. We may assign them in connection with a merger, acquisition, or sale of assets.
  • Headings: Section headings are for convenience only and have no legal effect.

16. Contact

Questions about these Terms? Email us at hello@getfunnelops.com.

Valera Enterprises, LLC
doing business as FunnelOps