Free Calculator
Enter your store metrics below. We'll show you how much you're leaving on the table compared to industry averages — and what a CRO engagement could recover.
Check Google Analytics → Acquisition → Overview
Orders ÷ sessions × 100 · Defaults to 2.5% if blank
WooCommerce → Analytics → Revenue
% of shoppers who add to cart but don't buy · Defaults to 70% if blank
Enter your monthly visitors and average order value to see results.
Enter your store metrics
Results will appear here as you fill in the fields on the left.
Revenue gap: We compare your conversion rate against the ecommerce industry average (2.5%) and an optimized benchmark (4.0%) based on stores that have invested in CRO. The gap between your current revenue and what you'd earn at those rates is your conversion leak.
Cart recovery: We estimate how many carts are abandoned using your abandonment rate, then calculate the revenue recoverable by reducing abandonment by 20% — a conservative target achievable through checkout optimization and recovery email sequences.
Leak score: A composite of your conversion rate gap and abandonment rate severity. Higher score = more revenue leaking.
Benchmarks: Industry averages sourced from Littledata, Dynamic Yield, and Baymard Institute. Individual store results vary by vertical, traffic quality, and product type.